SEO (Search Engine Optimization)
What is SEO?
Whether you are drop shipping or using Amazon FBA, SEO is a critical piece to your digital marketing strategy. SEO (Search Engine Optimization) is any action taken to improve your ranking in search engine results.
Let's use SEO on Amazon.com for example (Yes, it exists). Say you were selling a baby bottle and you wanted to see where you ranked organically. You would type "baby bottle" into the Amazon search bar and then scroll through the pages until you see your product placement. Generally, the better your ranking or the less pages you have to click through to find your product, the more sales you will make.
There are a few golden nugget strategies to improving your SEO and ranking on Amazon that I discuss in my course. I will walk you through exactly what to do when adding your:
- Product listing title
- Product Description
- Product features
- Search terms